← All designs
Fintech

Wise

Wise's website is a bold, confident fintech platform that communicates "money without borders" through massive typography and a distinctive lime-green accent. The design operates on a warm off-white canvas with near-black text (`#0e0f0c`) and a signature Wise Green (`#9fe870`) — …

Color Tokens

#0e0f0cprimary
#9fe870secondary
#163300background
#e2f6d5accent

Design System Inspired by Wise

1. Visual Theme & Atmosphere

Wise's website is a bold, confident fintech platform that communicates "money without borders" through massive typography and a distinctive lime-green accent. The design operates on a warm off-white canvas with near-black text (#0e0f0c) and a signature Wise Green (#9fe870) — a fresh, lime-bright color that feels alive and optimistic, unlike the corporate blues of traditional banking.

The typography uses Wise Sans — a proprietary font used at extreme weight 900 (black) for display headings with a remarkably tight line-height of 0.85 and OpenType "calt" (contextual alternates). At 126px, the text is so dense it feels like a protest sign — bold, urgent, and impossible to ignore. Inter serves as the body font with weight 600 as the default for emphasis, creating a consistently confident voice.

What distinguishes Wise is its green-on-white-on-black material palette. Lime Green (#9fe870) appears on buttons with dark green text (#163300), creating a nature-inspired CTA that feels fresh. Hover states use scale(1.05) expansion rather than color changes — buttons physically grow on interaction. The border-radius system uses 9999px for buttons (pill), 30px–40px for cards, and the shadow system is minimal — just rgba(14,15,12,0.12) 0px 0px 0px 1px ring shadows.

Key Characteristics:

  • Wise Sans at weight 900, 0.85 line-height — billboard-scale bold headlines
  • Lime Green (#9fe870) accent with dark green text (#163300) — nature-inspired fintech
  • Inter body at weight 600 as default — confident, not light
  • Near-black (#0e0f0c) primary with warm green undertone
  • Scale(1.05) hover animations — buttons physically grow
  • OpenType "calt" on all text
  • Pill buttons (9999px) and large rounded cards (30px–40px)
  • Semantic color system with comprehensive state management

2. Color Palette & Roles

Primary Brand

  • Near Black (#0e0f0c): Primary text, background for dark sections
  • Wise Green (#9fe870): Primary CTA button, brand accent
  • Dark Green (#163300): Button text on green, deep green accent
  • Light Mint (#e2f6d5): Soft green surface, badge backgrounds
  • Pastel Green (#cdffad): --color-interactive-contrast-hover, hover accent

Semantic

  • Positive Green (#054d28): --color-sentiment-positive-primary, success
  • Danger Red (#d03238): --color-interactive-negative-hover, error/destructive
  • Warning Yellow (#ffd11a): --color-sentiment-warning-hover, warnings
  • Background Cyan (rgba(56,200,255,0.10)): --color-background-accent, info tint
  • Bright Orange (#ffc091): --color-bright-orange, warm accent

Neutral

  • Warm Dark (#454745): Secondary text, borders
  • Gray (#868685): Muted text, tertiary
  • Light Surface (#e8ebe6): Subtle green-tinted light surface

3. Typography Rules

Font Families

  • Display: Wise Sans, fallback: Inter — OpenType "calt" on all text
  • Body / UI: Inter, fallbacks: Helvetica, Arial

Hierarchy

RoleFontSizeWeightLine HeightLetter SpacingNotes
Display MegaWise Sans126px (7.88rem)9000.85 (ultra-tight)normal"calt"
Display HeroWise Sans96px (6.00rem)9000.85normal"calt"
Section HeadingWise Sans64px (4.00rem)9000.85normal"calt"
Sub-headingWise Sans40px (2.50rem)9000.85normal"calt"
Alt HeadingInter78px (4.88rem)6001.10 (tight)-2.34px"calt"
Card TitleInter26px (1.62rem)6001.23 (tight)-0.39px"calt"
Feature TitleInter22px (1.38rem)6001.25 (tight)-0.396px"calt"
BodyInter18px (1.13rem)4001.440.18px"calt"
Body SemiboldInter18px (1.13rem)6001.44-0.108px"calt"
ButtonInter18px–22px6001.00–1.44-0.108px"calt"
CaptionInter14px (0.88rem)400–6001.50–1.86-0.084px to -0.108px"calt"
SmallInter12px (0.75rem)400–6001.00–2.17-0.084px to -0.108px"calt"

Principles

  • Weight 900 as identity: Wise Sans Black (900) is used exclusively for display — the heaviest weight in any analyzed system. It creates text that feels stamped, pressed, physical.
  • 0.85 line-height: The tightest display line-height analyzed. Letters overlap vertically, creating dense, billboard-like text blocks.
  • "calt" everywhere: Contextual alternates enabled on ALL text — both Wise Sans and Inter.
  • Weight 600 as body default: Inter Semibold is the standard reading weight — confident, not light.

4. Component Stylings

Buttons

Primary Green Pill

  • Background: #9fe870 (Wise Green)
  • Text: #163300 (Dark Green)
  • Padding: 5px 16px
  • Radius: 9999px
  • Hover: scale(1.05) — button physically grows
  • Active: scale(0.95) — button compresses
  • Focus: inset ring + outline

Secondary Subtle Pill

  • Background: rgba(22, 51, 0, 0.08) (dark green at 8% opacity)
  • Text: #0e0f0c
  • Padding: 8px 12px 8px 16px
  • Radius: 9999px
  • Same scale hover/active behavior

Cards & Containers

  • Radius: 16px (small), 30px (medium), 40px (large cards/tables)
  • Border: 1px solid rgba(14,15,12,0.12) or 1px solid #9fe870 (green accent)
  • Shadow: rgba(14,15,12,0.12) 0px 0px 0px 1px (ring shadow)

Navigation

  • Green-tinted navigation hover: rgba(211,242,192,0.4)
  • Clean header with Wise wordmark
  • Pill CTAs right-aligned

5. Layout Principles

Spacing System

  • Base unit: 8px
  • Scale: 1px, 2px, 3px, 4px, 5px, 8px, 10px, 11px, 12px, 16px, 18px, 19px, 20px, 22px, 24px

Border Radius Scale

  • Minimal (2px): Links, inputs
  • Standard (10px): Comboboxes, inputs
  • Card (16px): Small cards, buttons, radio
  • Medium (20px): Links, medium cards
  • Large (30px): Feature cards
  • Section (40px): Tables, large cards
  • Mega (1000px): Presentation elements
  • Pill (9999px): All buttons, images
  • Circle (50%): Icons, badges

6. Depth & Elevation

LevelTreatmentUse
Flat (Level 0)No shadowDefault
Ring (Level 1)rgba(14,15,12,0.12) 0px 0px 0px 1pxCard borders
Inset (Level 2)rgb(134,134,133) 0px 0px 0px 1px insetInput focus

Shadow Philosophy: Wise uses minimal shadows — ring shadows only. Depth comes from the bold green accent against the neutral canvas.

7. Do's and Don'ts

Do

  • Use Wise Sans weight 900 for display — the extreme boldness IS the brand
  • Apply line-height 0.85 on Wise Sans display — ultra-tight is intentional
  • Use Lime Green (#9fe870) for primary CTAs with Dark Green (#163300) text
  • Apply scale(1.05) hover and scale(0.95) active on buttons
  • Enable "calt" on all text
  • Use Inter weight 600 as the body default

Don't

  • Don't use light font weights for Wise Sans — only 900
  • Don't relax the 0.85 line-height on display — the density is the identity
  • Don't use the Wise Green as background for large surfaces — it's for buttons and accents
  • Don't skip the scale animation on buttons
  • Don't use traditional shadows — ring shadows only

8. Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile<576pxSingle column
Tablet576–992px2-column
Desktop992–1440pxFull layout
Large>1440pxExpanded

9. Agent Prompt Guide

Quick Color Reference

  • Text: Near Black (#0e0f0c)
  • Background: White (#ffffff / off-white)
  • Accent: Wise Green (#9fe870)
  • Button text: Dark Green (#163300)
  • Secondary: Gray (#868685)

Example Component Prompts

  • "Create hero: white background. Headline at 96px Wise Sans weight 900, line-height 0.85, 'calt' enabled, #0e0f0c text. Green pill CTA (#9fe870, 9999px radius, 5px 16px padding, #163300 text). Hover: scale(1.05)."
  • "Build a card: 30px radius, 1px solid rgba(14,15,12,0.12). Title at 22px Inter weight 600, body at 18px weight 400."

Iteration Guide

  1. Wise Sans 900 at 0.85 line-height — the extreme weight IS the brand
  2. Lime Green for buttons only — dark green text on green background
  3. Scale animations (1.05 hover, 0.95 active) on all interactive elements
  4. "calt" on everything — contextual alternates are mandatory
  5. Inter 600 for body — confident reading weight