Notion
Notion presents itself as the all-in-one workspace through a confident, illustration-rich brand voice — anchored by a deep navy hero band ({colors.brand-navy}) decorated with brand-colored sticky-note dots and mesh wire illustrations, a signature purple pill primary CTA ({colors.primary}), and a rich palette of pastel-tinted feature cards that echo the colorful database properties of the live product. The system uses a Notion-Sans (Inter-based) typeface across every UI surface, anchors a 4-tier pricing comparison (Free / Plus / Business / Enterprise), and presents the live workspace UI mockup directly inside the hero band. Coverage spans homepage, Enterprise, Product AI, Product Agents, Startups, and Pricing surfaces.
Color Tokens
version: alpha name: Notion description: Notion presents itself as the all-in-one workspace through a confident, illustration-rich brand voice — anchored by a deep navy hero band ({colors.brand-navy}) decorated with brand-colored sticky-note dots and mesh wire illustrations, a signature purple pill primary CTA ({colors.primary}), and a rich palette of pastel-tinted feature cards that echo the colorful database properties of the live product. The system uses a Notion-Sans (Inter-based) typeface across every UI surface, anchors a 4-tier pricing comparison (Free / Plus / Business / Enterprise), and presents the live workspace UI mockup directly inside the hero band. Coverage spans homepage, Enterprise, Product AI, Product Agents, Startups, and Pricing surfaces.
colors: primary: "#5645d4" primary-pressed: "#4534b3" primary-deep: "#3a2a99" on-primary: "#ffffff" brand-navy: "#0a1530" brand-navy-deep: "#070f24" brand-navy-mid: "#1a2a52" link-blue: "#0075de" link-blue-pressed: "#005bab" brand-orange: "#dd5b00" brand-orange-deep: "#793400" brand-pink: "#ff64c8" brand-pink-deep: "#a02e6d" brand-purple: "#7b3ff2" brand-purple-300: "#d6b6f6" brand-purple-800: "#391c57" brand-teal: "#2a9d99" brand-green: "#1aae39" brand-yellow: "#f5d75e" brand-brown: "#523410" card-tint-peach: "#ffe8d4" card-tint-rose: "#fde0ec" card-tint-mint: "#d9f3e1" card-tint-lavender: "#e6e0f5" card-tint-sky: "#dcecfa" card-tint-yellow: "#fef7d6" card-tint-yellow-bold: "#f9e79f" card-tint-cream: "#f8f5e8" card-tint-gray: "#f0eeec" canvas: "#ffffff" surface: "#f6f5f4" surface-soft: "#fafaf9" hairline: "#e5e3df" hairline-soft: "#ede9e4" hairline-strong: "#c8c4be" ink-deep: "#000000" ink: "#1a1a1a" charcoal: "#37352f" slate: "#5d5b54" steel: "#787671" stone: "#a4a097" muted: "#bbb8b1" on-dark: "#ffffff" on-dark-muted: "#a4a097" semantic-success: "#1aae39" semantic-warning: "#dd5b00" semantic-error: "#e03131"
typography: hero-display: fontFamily: Notion Sans fontSize: 80px fontWeight: 600 lineHeight: 1.05 letterSpacing: -2px display-lg: fontFamily: Notion Sans fontSize: 56px fontWeight: 600 lineHeight: 1.10 letterSpacing: -1px heading-1: fontFamily: Notion Sans fontSize: 48px fontWeight: 600 lineHeight: 1.15 letterSpacing: -0.5px heading-2: fontFamily: Notion Sans fontSize: 36px fontWeight: 600 lineHeight: 1.20 letterSpacing: -0.5px heading-3: fontFamily: Notion Sans fontSize: 28px fontWeight: 600 lineHeight: 1.25 heading-4: fontFamily: Notion Sans fontSize: 22px fontWeight: 600 lineHeight: 1.30 heading-5: fontFamily: Notion Sans fontSize: 18px fontWeight: 600 lineHeight: 1.40 subtitle: fontFamily: Notion Sans fontSize: 18px fontWeight: 400 lineHeight: 1.50 body-md: fontFamily: Notion Sans fontSize: 16px fontWeight: 400 lineHeight: 1.55 body-md-medium: fontFamily: Notion Sans fontSize: 16px fontWeight: 500 lineHeight: 1.55 body-sm: fontFamily: Notion Sans fontSize: 14px fontWeight: 400 lineHeight: 1.50 body-sm-medium: fontFamily: Notion Sans fontSize: 14px fontWeight: 500 lineHeight: 1.50 caption: fontFamily: Notion Sans fontSize: 13px fontWeight: 400 lineHeight: 1.40 caption-bold: fontFamily: Notion Sans fontSize: 13px fontWeight: 600 lineHeight: 1.40 micro: fontFamily: Notion Sans fontSize: 12px fontWeight: 500 lineHeight: 1.40 micro-uppercase: fontFamily: Notion Sans fontSize: 11px fontWeight: 600 lineHeight: 1.40 letterSpacing: 1px button-md: fontFamily: Notion Sans fontSize: 14px fontWeight: 500 lineHeight: 1.30
rounded: xs: 4px sm: 6px md: 8px lg: 12px xl: 16px xxl: 20px xxxl: 24px full: 9999px
spacing: xxs: 4px xs: 8px sm: 12px md: 16px lg: 20px xl: 24px xxl: 32px xxxl: 40px section-sm: 48px section: 64px section-lg: 96px hero: 120px
components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.button-md}" rounded: "{rounded.md}" padding: "10px 18px" button-primary-pressed: backgroundColor: "{colors.primary-pressed}" textColor: "{colors.on-primary}" button-primary-disabled: backgroundColor: "{colors.hairline}" textColor: "{colors.muted}" button-dark: backgroundColor: "{colors.ink-deep}" textColor: "{colors.on-dark}" typography: "{typography.button-md}" rounded: "{rounded.md}" padding: "10px 18px" button-secondary: backgroundColor: "transparent" textColor: "{colors.ink}" typography: "{typography.button-md}" rounded: "{rounded.md}" padding: "10px 18px" border: "1px solid {colors.hairline-strong}" button-on-dark: backgroundColor: "{colors.on-dark}" textColor: "{colors.ink}" typography: "{typography.button-md}" rounded: "{rounded.md}" padding: "10px 18px" button-secondary-on-dark: backgroundColor: "transparent" textColor: "{colors.on-dark}" typography: "{typography.button-md}" rounded: "{rounded.md}" padding: "10px 18px" border: "1px solid {colors.on-dark-muted}" button-ghost: backgroundColor: "transparent" textColor: "{colors.ink}" typography: "{typography.button-md}" rounded: "{rounded.sm}" padding: "8px 12px" button-link: backgroundColor: "transparent" textColor: "{colors.link-blue}" typography: "{typography.body-sm-medium}" padding: "0" card-base: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xl}" border: "1px solid {colors.hairline}" card-feature: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" border: "1px solid {colors.hairline}" card-feature-yellow-bold: backgroundColor: "{colors.card-tint-yellow-bold}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-peach: backgroundColor: "{colors.card-tint-peach}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-rose: backgroundColor: "{colors.card-tint-rose}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-mint: backgroundColor: "{colors.card-tint-mint}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-sky: backgroundColor: "{colors.card-tint-sky}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-lavender: backgroundColor: "{colors.card-tint-lavender}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-yellow: backgroundColor: "{colors.card-tint-yellow}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-feature-cream: backgroundColor: "{colors.card-tint-cream}" textColor: "{colors.charcoal}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" card-agent-tile: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xl}" border: "1px solid {colors.hairline}" card-template: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.lg}" border: "1px solid {colors.hairline}" card-startup-perk: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xl}" border: "1px solid {colors.hairline}" pricing-card: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" border: "1px solid {colors.hairline}" pricing-card-featured: backgroundColor: "{colors.surface}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" border: "2px solid {colors.primary}" text-input: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.body-md}" rounded: "{rounded.md}" padding: "{spacing.sm} {spacing.md}" border: "1px solid {colors.hairline-strong}" height: 44px text-input-focused: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" border: "2px solid {colors.primary}" search-pill: backgroundColor: "{colors.surface}" textColor: "{colors.steel}" typography: "{typography.body-md}" rounded: "{rounded.md}" padding: "{spacing.sm} {spacing.md}" height: 44px border: "1px solid {colors.hairline}" pill-tab: backgroundColor: "transparent" textColor: "{colors.steel}" typography: "{typography.body-sm-medium}" rounded: "{rounded.full}" padding: "{spacing.xs} {spacing.md}" border: "1px solid {colors.hairline}" pill-tab-active: backgroundColor: "{colors.ink-deep}" textColor: "{colors.on-dark}" rounded: "{rounded.full}" border: "1px solid {colors.ink-deep}" segmented-tab: backgroundColor: "transparent" textColor: "{colors.steel}" typography: "{typography.body-sm-medium}" padding: "{spacing.sm} {spacing.md}" border: "0 0 2px transparent solid" segmented-tab-active: backgroundColor: "transparent" textColor: "{colors.ink}" typography: "{typography.body-sm-medium}" border: "0 0 2px {colors.ink} solid" badge-purple: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.caption-bold}" rounded: "{rounded.full}" padding: "4px 10px" badge-pink: backgroundColor: "{colors.brand-pink}" textColor: "{colors.on-primary}" typography: "{typography.caption-bold}" rounded: "{rounded.full}" padding: "4px 10px" badge-orange: backgroundColor: "{colors.brand-orange}" textColor: "{colors.on-primary}" typography: "{typography.caption-bold}" rounded: "{rounded.full}" padding: "4px 10px" badge-tag-purple: backgroundColor: "{colors.card-tint-lavender}" textColor: "{colors.brand-purple-800}" typography: "{typography.caption-bold}" rounded: "{rounded.sm}" padding: "2px 8px" badge-tag-orange: backgroundColor: "{colors.card-tint-peach}" textColor: "{colors.brand-orange-deep}" typography: "{typography.caption-bold}" rounded: "{rounded.sm}" padding: "2px 8px" badge-tag-green: backgroundColor: "{colors.card-tint-mint}" textColor: "{colors.brand-green}" typography: "{typography.caption-bold}" rounded: "{rounded.sm}" padding: "2px 8px" badge-popular: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.caption-bold}" rounded: "{rounded.full}" padding: "4px 10px" promo-banner: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" typography: "{typography.body-sm-medium}" padding: "{spacing.sm} {spacing.md}" hero-band-dark: backgroundColor: "{colors.brand-navy}" textColor: "{colors.on-dark}" rounded: "0" padding: "{spacing.hero}" workspace-mockup-card: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "0" border: "1px solid {colors.hairline}" shadow: "rgba(15, 15, 15, 0.2) 0px 24px 48px -8px" cta-banner-light: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" rounded: "{rounded.lg}" padding: "{spacing.section}" comparison-table: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" typography: "{typography.body-sm}" rounded: "{rounded.md}" border: "1px solid {colors.hairline}" comparison-row: backgroundColor: "{colors.canvas}" textColor: "{colors.ink}" padding: "{spacing.md} {spacing.lg}" border: "0 0 1px {colors.hairline-soft} solid" testimonial-card: backgroundColor: "{colors.canvas}" rounded: "{rounded.lg}" padding: "{spacing.xxl}" border: "1px solid {colors.hairline}" logo-wall-item: backgroundColor: "transparent" textColor: "{colors.steel}" typography: "{typography.body-md-medium}" padding: "{spacing.lg}" faq-accordion-item: backgroundColor: "{colors.canvas}" rounded: "{rounded.md}" padding: "{spacing.xl}" border: "0 0 1px {colors.hairline} solid" stat-row: backgroundColor: "{colors.surface}" textColor: "{colors.ink}" rounded: "{rounded.lg}" padding: "{spacing.section-sm}" footer-region: backgroundColor: "{colors.canvas}" textColor: "{colors.charcoal}" typography: "{typography.body-sm}" padding: "{spacing.section} {spacing.xxl}" border: "1px solid {colors.hairline}" footer-link: backgroundColor: "transparent" textColor: "{colors.steel}" typography: "{typography.body-sm}" padding: "{spacing.xxs} 0"
Overview
Notion presents itself as the all-in-one workspace through a confident, illustration-rich brand voice. The homepage opens with "Meet the night shift." rendered centered over a deep navy hero band ({colors.brand-navy}), decorated with brand-colored sticky-note dots and mesh wire illustrations scattered around the headline. The signature purple pill primary CTA ({colors.primary}) "Get Notion free" sits at the visual center, paired with an outlined "Request a demo" secondary. Below the buttons, a real Notion workspace UI mockup card (the "Ramp HQ" kanban board) breaks out of the hero band with a deep diffuse drop shadow.
Below the hero, the page cycles through a distinctive sequence of feature sections: a dense sticky-note "Keep work moving 24/7" panel with red/blue/green/purple/teal status icons; a bold yellow ({colors.card-tint-yellow-bold}) "Ask your on-demand assistants" banner card flanked by orange/rose/mint pastel feature tiles showing assistant UI mockups; and a "Bring all your work together" 3-column grid with brand-colored mockups (sky-blue tutorial card, light Notion calendar, brown/rust testimonial slate). The pricing page renders 4 tiers (Free / Plus / Business / Enterprise) horizontally with one tier featured (purple-bordered) and a dense feature comparison table running below.
The system uses a Notion-Sans typeface (Inter-based) across every UI surface — humanist-geometric character that pairs naturally with the colorful illustrations. Buttons are {rounded.md} (8px) rectangles, NOT pills — distinguishing Notion's sober rectangular geometry from competitors that use pills universally. Cards use {rounded.lg} (12px) consistently.
Key Characteristics:
- Deep navy hero band ({colors.brand-navy}) with scattered sticky-note dots + mesh wire decorative illustrations
- Signature purple pill ({colors.primary}) primary CTA — Notion's recognizable "Get Notion free" button color
- Real Notion workspace UI mockup card embedded in the hero with deep drop shadow
- Bold yellow feature banner ({colors.card-tint-yellow-bold}) for high-emphasis content sections
- Pastel feature card palette (peach, rose, mint, lavender, sky, yellow) echoing the live product database properties
- Notion-Sans (Inter-based) across every UI surface
- 8px-rounded buttons (NOT pills), 12px-rounded cards — sober editorial geometry
- 4-tier pricing comparison with dense feature table
- Centered hero layout (different from the left-aligned norm of most B2B SaaS)
Colors
Source pages: notion.com/ (homepage), /enterprise, /product/ai, /product/agents, /startups, /pricing. Token coverage was identical across all six pages.
Brand & Primary
- Notion Purple ({colors.primary}): Signature primary CTA color — the unmistakable "Get Notion free" pill button. Reserved for the dominant CTA only.
- Purple Pressed ({colors.primary-pressed}): Pressed-state variant
- Purple Deep ({colors.primary-deep}): Deeper variant for emphasis
- Brand Navy ({colors.brand-navy}): Hero band background — deep navy
- Brand Navy Deep ({colors.brand-navy-deep}): Deeper navy for promo banner
- Brand Navy Mid ({colors.brand-navy-mid}): Mid-spectrum navy
- Link Blue ({colors.link-blue}): Inline text link blue (NOT primary CTA)
- Link Blue Pressed ({colors.link-blue-pressed}): Pressed-state link blue
Brand Color Spectrum (echoes live product database properties)
- Brand Pink ({colors.brand-pink}): Pink accent
- Brand Pink Deep ({colors.brand-pink-deep}): Deeper pink
- Brand Orange ({colors.brand-orange}): Orange accent
- Brand Orange Deep ({colors.brand-orange-deep}): Deeper orange-rust
- Brand Purple ({colors.brand-purple}): Purple accent variant
- Brand Purple 300 ({colors.brand-purple-300}): Light purple
- Brand Purple 800 ({colors.brand-purple-800}): Deep purple for tag text
- Brand Teal ({colors.brand-teal}): Teal accent
- Brand Green ({colors.brand-green}): Bright green
- Brand Yellow ({colors.brand-yellow}): Soft yellow
- Brand Brown ({colors.brand-brown}): Brand brown for "earthy" tints
Card Tints (Pastel Feature Card Backgrounds)
- Tint Peach ({colors.card-tint-peach}): Pale peach
- Tint Rose ({colors.card-tint-rose}): Pale rose-pink
- Tint Mint ({colors.card-tint-mint}): Pale mint-green
- Tint Lavender ({colors.card-tint-lavender}): Pale lavender
- Tint Sky ({colors.card-tint-sky}): Pale sky-blue
- Tint Yellow ({colors.card-tint-yellow}): Pale yellow
- Tint Yellow Bold ({colors.card-tint-yellow-bold}): Bold yellow for high-emphasis feature banners ("Ask your on-demand assistants")
- Tint Cream ({colors.card-tint-cream}): Cream tint
- Tint Gray ({colors.card-tint-gray}): Neutral surface
Surface
- Canvas White ({colors.canvas}): Page background and primary card surface
- Surface ({colors.surface}): Subtle section backgrounds, search-pill rest, featured pricing tier
- Surface Soft ({colors.surface-soft}): Quieter section divisions
- Hairline ({colors.hairline}): 1px borders and primary dividers
- Hairline Soft ({colors.hairline-soft}): Quieter dividers
- Hairline Strong ({colors.hairline-strong}): Stronger 1px border for inputs
Text
- Ink Deep ({colors.ink-deep}): Pure black for emphasis
- Ink ({colors.ink}): Primary headlines and body text
- Charcoal ({colors.charcoal}): Body emphasis (Notion's signature warm-charcoal)
- Slate ({colors.slate}): Secondary text
- Steel ({colors.steel}): Tertiary, footer links
- Stone ({colors.stone}): Muted labels
- Muted ({colors.muted}): Disabled, placeholders
- On Dark ({colors.on-dark}): White text on dark surfaces
- On Dark Muted ({colors.on-dark-muted}): Reduced-opacity white
Semantic
- Success ({colors.semantic-success}): Confirmation green
- Warning ({colors.semantic-warning}): Mid-priority alerts (orange)
- Error ({colors.semantic-error}): Validation errors (red)
Typography
Font Family
Notion Sans (primary): Notion's custom Inter-based variable typeface. Fallbacks: Inter, -apple-system, system-ui, 'Segoe UI', Helvetica, sans-serif. Humanist-geometric character used across every UI surface.
Hierarchy
| Token | Size | Weight | Line Height | Letter Spacing | Use |
|---|---|---|---|---|---|
{typography.hero-display} | 80px | 600 | 1.05 | -2px | Hero ("Meet the night shift") |
{typography.display-lg} | 56px | 600 | 1.10 | -1px | Section openers |
{typography.heading-1} | 48px | 600 | 1.15 | -0.5px | Page-level headlines ("Try for free") |
{typography.heading-2} | 36px | 600 | 1.20 | -0.5px | Subsection headlines ("Keep work moving 24/7") |
{typography.heading-3} | 28px | 600 | 1.25 | 0 | Card titles |
{typography.heading-4} | 22px | 600 | 1.30 | 0 | Feature tile titles |
{typography.heading-5} | 18px | 600 | 1.40 | 0 | FAQ questions |
{typography.subtitle} | 18px | 400 | 1.50 | 0 | Hero subtitle |
{typography.body-md} | 16px | 400 | 1.55 | 0 | Primary body text |
{typography.body-md-medium} | 16px | 500 | 1.55 | 0 | Body emphasis |
{typography.body-sm} | 14px | 400 | 1.50 | 0 | Secondary body |
{typography.body-sm-medium} | 14px | 500 | 1.50 | 0 | Active sidebar, button labels |
{typography.caption-bold} | 13px | 600 | 1.40 | 0 | Badge labels |
{typography.button-md} | 14px | 500 | 1.30 | 0 | Button labels |
Principles
- Tight hero leading (1.05) on 80px display
- Negative letter-spacing on display sizes (-2px to -0.5px)
- Generous body leading (1.55) for documentation readability
- 600 weight for headlines + 500 for buttons; 400 body
Layout
Spacing System
- Base unit: 4px (8px primary increment)
- Tokens:
{spacing.xxs}(4px) through{spacing.hero}(120px) - Section rhythm: Marketing pages use
{spacing.section-lg}(96px); pricing tightens to{spacing.section}(64px)
Grid & Container
- 1280px max-width with 32px gutters
- Pricing: 4-tier card row at desktop with dense comparison table
- Homepage: centered hero with workspace mockup below buttons; alternating colorful feature card sections
Whitespace Philosophy
Marketing surfaces use generous breathing room between feature card bands. Workspace mockup card on hero gets full-width treatment with deep drop shadow.
Elevation & Depth
| Level | Treatment | Use |
|---|---|---|
| 0 (flat) | No shadow; {colors.hairline} border | Default cards, table rows |
| 1 (subtle) | rgba(15, 15, 15, 0.04) 0px 1px 2px 0px | Hover-elevated tiles |
| 2 (card) | rgba(15, 15, 15, 0.08) 0px 4px 12px 0px | Feature cards |
| 3 (mockup) | rgba(15, 15, 15, 0.20) 0px 24px 48px -8px | Hero workspace mockup card |
| 4 (modal) | rgba(15, 15, 15, 0.16) 0px 16px 48px -8px | Modals, dropdowns |
Decorative Depth
- Hero workspace mockup card uses deep diffuse drop shadow (Level 3) — significant elevation against the navy band
- Pastel feature cards carry their own visual weight via tint backgrounds
- Sticky-note dot illustrations and mesh wires add atmospheric decoration to navy hero
Shapes
Border Radius Scale
| Token | Value | Use |
|---|---|---|
{rounded.xs} | 4px | Tag chips |
{rounded.sm} | 6px | Type badges |
{rounded.md} | 8px | Buttons, inputs, search-pill |
{rounded.lg} | 12px | Cards, pricing tiers, agent tiles, workspace mockup |
{rounded.xl} | 16px | Larger feature panels |
{rounded.xxl} | 20px | Featured product showcases |
{rounded.xxxl} | 24px | Larger feature cards |
{rounded.full} | 9999px | Status badges, pill tabs (NOT regular buttons) |
Notion's geometry is sober-editorial — {rounded.md} (8px) buttons distinguish it from pill-button-everywhere brands.
Components
Per the no-hover policy, hover states are NOT documented.
Buttons
button-primary — Signature purple rectangular primary CTA, the dominant action.
- Background
{colors.primary}, text{colors.on-primary}, typography{typography.button-md}, padding10px 18px, rounded{rounded.md}. - Pressed state
button-primary-presseddeepens to{colors.primary-pressed}. - Disabled state uses
{colors.hairline}background.
button-dark — Black rectangular CTA on light backgrounds.
- Background
{colors.ink-deep}, text{colors.on-dark}, typography{typography.button-md}, padding10px 18px, rounded{rounded.md}.
button-secondary — Outlined rectangular for secondary actions ("Request a demo").
- Background transparent, text
{colors.ink}, border1px solid {colors.hairline-strong}, typography{typography.button-md}, padding10px 18px, rounded{rounded.md}.
button-on-dark — White button on dark hero bands.
- Background
{colors.on-dark}, text{colors.ink}, typography{typography.button-md}, padding10px 18px, rounded{rounded.md}.
button-secondary-on-dark — Outlined button on dark.
- Background transparent, text
{colors.on-dark}, border1px solid {colors.on-dark-muted}, typography{typography.button-md}, padding10px 18px, rounded{rounded.md}.
button-ghost — Quieter ghost button.
- Background transparent, text
{colors.ink}, typography{typography.button-md}, padding8px 12px, rounded{rounded.sm}.
button-link — Inline blue text link (NOT primary purple).
- Background transparent, text
{colors.link-blue}, typography{typography.body-sm-medium}, padding0.
Cards & Containers
card-base — Standard content card.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xl}, border1px solid {colors.hairline}.
card-feature — Feature card with larger padding.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xxl}, border1px solid {colors.hairline}.
card-feature-yellow-bold — Bold yellow feature banner for high-emphasis content ("Ask your on-demand assistants").
- Background
{colors.card-tint-yellow-bold}, text{colors.charcoal}, rounded{rounded.lg}, padding{spacing.xxl}.
card-feature-peach + card-feature-rose + card-feature-mint + card-feature-sky + card-feature-lavender + card-feature-yellow + card-feature-cream — Pastel-tinted feature cards.
- Each variant uses its corresponding
card-tint-*color as background, text{colors.charcoal}, rounded{rounded.lg}, padding{spacing.xxl}.
card-agent-tile — Agent assistant tile.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xl}, border1px solid {colors.hairline}.
card-template — Template thumbnail card.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.lg}, border1px solid {colors.hairline}.
card-startup-perk — Startup-program perk grid item.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xl}, border1px solid {colors.hairline}.
pricing-card — Standard pricing tier card.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xxl}, border1px solid {colors.hairline}.
pricing-card-featured — Featured pricing tier (Plus or Business — purple-bordered).
- Background
{colors.surface}, rounded{rounded.lg}, padding{spacing.xxl}, border2px solid {colors.primary}.
Inputs & Forms
text-input — Standard text field.
- Background
{colors.canvas}, text{colors.ink}, border1px solid {colors.hairline-strong}, rounded{rounded.md}, padding{spacing.sm} {spacing.md}, height 44px.
text-input-focused — Activated state.
- Border switches to
2px solid {colors.primary}(purple).
search-pill — Search bar.
- Background
{colors.surface}, text{colors.steel}, typography{typography.body-md}, rounded{rounded.md}, height 44px, border1px solid {colors.hairline}.
Tabs
pill-tab + pill-tab-active — Pill-style tab nav for top-level switching.
- Inactive: text
{colors.steel}, border1px solid {colors.hairline}, padding{spacing.xs} {spacing.md}, rounded{rounded.full}. - Active: background
{colors.ink-deep}, text{colors.on-dark}.
segmented-tab + segmented-tab-active — Underline-style tab navigation.
- Inactive: text
{colors.steel}, no border. Active: text{colors.ink}, 2px bottom border in{colors.ink}.
Badges & Status
badge-purple — Purple status badge (matches primary CTA).
- Background
{colors.primary}, text{colors.on-primary}, typography{typography.caption-bold}, rounded{rounded.full}, padding4px 10px.
badge-pink — Pink accent badge.
- Background
{colors.brand-pink}, text{colors.on-primary}, typography{typography.caption-bold}, rounded{rounded.full}, padding4px 10px.
badge-orange — Orange accent badge.
- Background
{colors.brand-orange}, text{colors.on-primary}, typography{typography.caption-bold}, rounded{rounded.full}, padding4px 10px.
badge-tag-purple — Soft-purple feature tag chip.
- Background
{colors.card-tint-lavender}, text{colors.brand-purple-800}, typography{typography.caption-bold}, rounded{rounded.sm}, padding2px 8px.
badge-tag-orange — Soft-orange feature tag.
- Background
{colors.card-tint-peach}, text{colors.brand-orange-deep}, typography{typography.caption-bold}, rounded{rounded.sm}, padding2px 8px.
badge-tag-green — Soft-mint feature tag.
- Background
{colors.card-tint-mint}, text{colors.brand-green}, typography{typography.caption-bold}, rounded{rounded.sm}, padding2px 8px.
badge-popular — "Most Popular" tier indicator.
- Background
{colors.primary}, text{colors.on-primary}, typography{typography.caption-bold}, rounded{rounded.full}, padding4px 10px.
promo-banner — Light surface promo strip ABOVE the top nav.
- Background
{colors.surface}, text{colors.ink}, typography{typography.body-sm-medium}, padding{spacing.sm} {spacing.md}. ("Developers: Get a first look at our new Developer Platform on May 13.")
Tables
comparison-table — Pricing feature comparison table.
- Background
{colors.canvas}, text{colors.ink}, typography{typography.body-sm}, rounded{rounded.md}, border1px solid {colors.hairline}.
comparison-row — Individual feature row.
- Background
{colors.canvas}, text{colors.ink}, padding{spacing.md} {spacing.lg}, bottom border1px solid {colors.hairline-soft}.
Documentation Components
workspace-mockup-card — Embedded Notion workspace UI mockup on hero band ("Ramp HQ" kanban board).
- Background
{colors.canvas}, rounded{rounded.lg}, border1px solid {colors.hairline}, deep shadowrgba(15, 15, 15, 0.20) 0px 24px 48px -8px. Carries actual Notion product UI mock.
testimonial-card — Customer testimonial card.
- Background
{colors.canvas}, rounded{rounded.lg}, padding{spacing.xxl}, border1px solid {colors.hairline}.
logo-wall-item — Customer logo wordmark cell.
- Background transparent, text
{colors.steel}, typography{typography.body-md-medium}, padding{spacing.lg}.
faq-accordion-item — FAQ panel.
- Background
{colors.canvas}, rounded{rounded.md}, padding{spacing.xl}, bottom border1px solid {colors.hairline}.
stat-row — Stats strip with bar chart visualization ("More productivity. Fewer tools.").
- Background
{colors.surface}, text{colors.ink}, rounded{rounded.lg}, padding{spacing.section-sm}.
cta-banner-light — Light surface CTA banner.
- Background
{colors.surface}, text{colors.ink}, rounded{rounded.lg}, padding{spacing.section}.
Navigation
Top Navigation (Marketing) — Sticky white bar.
- Background
{colors.canvas}, height ~64px, bottom border1px solid {colors.hairline}. - Left: Notion "N" logo + "Product / AI / Solutions / Resources / Enterprise / Pricing / Request a demo" links.
- Right: "Get Notion free" purple button + "Log in" link.
Signature Components
hero-band-dark — Deep navy hero band with embedded workspace mockup and decorative dots/wires.
- Background
{colors.brand-navy}, text{colors.on-dark}, padding{spacing.hero}. - Layout: centered headline
{typography.hero-display}, subtitle, button row (button-primarypurple +button-secondary-on-dark),workspace-mockup-cardbelow. - Atmospheric decoration: scattered colorful sticky-note dots and mesh wire illustrations around the hero content (NOT a literal pattern fill — handled per-page via SVG/illustration).
footer-region — Multi-column light footer.
- Background
{colors.canvas}, padding{spacing.section} {spacing.xxl}, top border1px solid {colors.hairline}. - 6-column link grid (Product / Download / Resources / Notion for / Company / Legal).
footer-link — Individual footer link.
- Background transparent, text
{colors.steel}, typography{typography.body-sm}, padding{spacing.xxs} 0.
Do's and Don'ts
Do
- Use
{colors.primary}(purple) as the dominant CTA across all surfaces — it's the brand's recognizable signal - Pair deep navy hero bands ({colors.brand-navy}) with the purple button + decorative sticky-note dots
- Use pastel feature card tints (peach, rose, mint, lavender, sky, yellow) generously
- Use
{colors.card-tint-yellow-bold}for high-emphasis "Ask the assistant"-style banner cards - Apply
{rounded.md}(8px) to buttons consistently — Notion uses rectangles, not pills - Apply
{rounded.lg}(12px) to all card families - Maintain Notion-Sans across every UI surface
- Use the workspace mockup card on hero bands to show actual product UI
Don't
- Don't use the purple for body text or large background surfaces
- Don't use pill-shaped buttons; Notion's geometry is rectangular-sober
- Don't mix link-blue ({colors.link-blue}) with primary-purple ({colors.primary}) — they have distinct roles
- Don't apply heavy shadows on flat documentation cards
- Don't replace Notion-Sans with a generic Inter
Responsive Behavior
Breakpoints
| Name | Width | Key Changes |
|---|---|---|
| Mobile (small) | < 480px | Single column. Hero 36px. Pricing 1-up. |
| Mobile (large) | 480 – 767px | Feature cards 2-up. Hero 48px. |
| Tablet | 768 – 1023px | 2-column feature grids. Hero 56px. |
| Desktop | 1024 – 1279px | 4-tier pricing card row. Hero 72px. |
| Wide Desktop | ≥ 1280px | Full 80px hero presentation. |
Touch Targets
- Buttons render at 40–44px effective height
- Form inputs render at 44px height
- Pill tabs ~32px → 44px on mobile
Collapsing Strategy
- Promo banner stays full-width; truncates at < 480px
- Top nav below 1024px collapses to hamburger
- Hero band: workspace mockup card moves below text/buttons on mobile
- Pricing tiers: 4-column → 2-column tablet → 1-column mobile
- Feature cards: 3-up desktop → 2-up tablet → 1-up mobile
- Hero typography: 80px → 56px → 48px → 36px
- Footer: 6-column desktop → 3-column tablet → accordion mobile
Image Behavior
- Workspace mockup card maintains aspect ratio
- Pastel illustrations inside feature cards scale proportionally
- Customer logo wall: wordmarks at consistent 60–80px height
Iteration Guide
- Focus on ONE component at a time
- Reference component names and tokens directly
- Run
npx @google/design.md lint DESIGN.mdafter edits - Add new variants as separate
components:entries - Default to
{typography.body-md}for body - Keep
{colors.primary}(purple) as the primary CTA — distinct from{colors.link-blue}for inline links - Use
{rounded.md}for buttons (rectangles),{rounded.lg}for cards,{rounded.full}for pill tabs/badges only
Known Gaps
- Specific dark-mode token values not surfaced beyond hero bands
- Animation/transition timings not extracted; recommend 150–200ms ease
- Form validation success state not explicitly captured
- Pastel-tint mapping (which feature uses which tint) is observation-based — the actual brand library may have more entries