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Automotive

Bugatti

An austere luxury-automotive interface that uses near-pure black canvas, white uppercase letterspaced display, and full-bleed automotive photography as the only voltage. The system runs three custom Bugatti typefaces — Bugatti Display, Bugatti Text Regular, and Bugatti Monospace — and combines them at modest weights with wide tracking to feel European-engineered, hyper-minimal, and quietly expensive. There is no accent color, no decorative element, no chrome — only photography, typography, and the brand wordmark.

Color Tokens

#ffffffprimary
#ffffffink
#ccccccbody
#e6e6e6body-strong
#999999muted
#666666muted-soft
#262626hairline
#3a3a3ahairline-strong
#000000canvas
#0d0d0dsurface-soft

version: alpha name: Bugatti description: An austere luxury-automotive interface that uses near-pure black canvas, white uppercase letterspaced display, and full-bleed automotive photography as the only voltage. The system runs three custom Bugatti typefaces — Bugatti Display, Bugatti Text Regular, and Bugatti Monospace — and combines them at modest weights with wide tracking to feel European-engineered, hyper-minimal, and quietly expensive. There is no accent color, no decorative element, no chrome — only photography, typography, and the brand wordmark.

colors: primary: "#ffffff" ink: "#ffffff" body: "#cccccc" body-strong: "#e6e6e6" muted: "#999999" muted-soft: "#666666" hairline: "#262626" hairline-strong: "#3a3a3a" canvas: "#000000" surface-soft: "#0d0d0d" surface-card: "#141414" surface-elevated: "#1f1f1f" on-primary: "#000000" on-dark: "#ffffff" on-photo: "#ffffff" link: "#c3d9f3" warning: "#d4a017" success: "#5fa657"

typography: display-xl: fontFamily: "Bugatti Display, sans-serif" fontSize: 64px fontWeight: 400 lineHeight: 1.1 letterSpacing: 4px display-lg: fontFamily: "Bugatti Display, sans-serif" fontSize: 48px fontWeight: 400 lineHeight: 1.15 letterSpacing: 3px display-md: fontFamily: "Bugatti Display, sans-serif" fontSize: 32px fontWeight: 400 lineHeight: 1.2 letterSpacing: 2px display-sm: fontFamily: "Bugatti Display, sans-serif" fontSize: 24px fontWeight: 400 lineHeight: 1.3 letterSpacing: 1.5px wordmark: fontFamily: "Bugatti Display, serif" fontSize: 14px fontWeight: 400 lineHeight: 1 letterSpacing: 6px title-md: fontFamily: "Bugatti Display, sans-serif" fontSize: 20px fontWeight: 400 lineHeight: 1.3 letterSpacing: 1px title-sm: fontFamily: "Bugatti Display, sans-serif" fontSize: 16px fontWeight: 400 lineHeight: 1.3 letterSpacing: 1.5px caption-uppercase: fontFamily: "Bugatti Monospace, ui-monospace, monospace" fontSize: 11px fontWeight: 400 lineHeight: 1.4 letterSpacing: 2px body-md: fontFamily: "Bugatti Text Regular, serif" fontSize: 16px fontWeight: 400 lineHeight: 1.5 letterSpacing: 0 body-sm: fontFamily: "Bugatti Text Regular, serif" fontSize: 14px fontWeight: 400 lineHeight: 1.5 letterSpacing: 0 button: fontFamily: "Bugatti Monospace, ui-monospace, monospace" fontSize: 14px fontWeight: 400 lineHeight: 1 letterSpacing: 2.5px nav-link: fontFamily: "Bugatti Monospace, ui-monospace, monospace" fontSize: 12px fontWeight: 400 lineHeight: 1.4 letterSpacing: 2px

rounded: none: 0px pill: 9999px full: 9999px

spacing: xxs: 4px xs: 8px sm: 12px md: 16px lg: 24px xl: 40px xxl: 64px section: 120px

components: button-primary: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.button}" rounded: "{rounded.pill}" padding: 14px 32px height: 44px button-icon: backgroundColor: transparent textColor: "{colors.on-dark}" rounded: "{rounded.full}" size: 40px text-link: backgroundColor: transparent textColor: "{colors.link}" typography: "{typography.button}" top-nav: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.nav-link}" height: 56px wordmark-display: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.wordmark}" hero-photo-band: backgroundColor: "{colors.canvas}" textColor: "{colors.on-dark}" typography: "{typography.display-xl}" padding: 96px caption-overlay: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.caption-uppercase}" career-callout-card: backgroundColor: "{colors.surface-card}" textColor: "{colors.on-dark}" typography: "{typography.body-sm}" rounded: "{rounded.none}" padding: 16px width: 320px model-photo-card: backgroundColor: "{colors.canvas}" textColor: "{colors.on-dark}" typography: "{typography.display-md}" rounded: "{rounded.none}" newsroom-article-card: backgroundColor: "{colors.canvas}" textColor: "{colors.on-dark}" typography: "{typography.title-md}" rounded: "{rounded.none}" padding: 24px career-listing-row: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.title-md}" padding: 24px 0 text-input: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.body-md}" rounded: "{rounded.none}" padding: 12px 0 height: 44px spec-cell: backgroundColor: transparent textColor: "{colors.on-dark}" typography: "{typography.title-md}" padding: 24px 0 date-pill: backgroundColor: transparent textColor: "{colors.muted}" typography: "{typography.caption-uppercase}" category-tag: backgroundColor: transparent textColor: "{colors.muted}" typography: "{typography.caption-uppercase}" cta-band-photo: backgroundColor: "{colors.canvas}" textColor: "{colors.on-dark}" typography: "{typography.display-md}" padding: 80px footer: backgroundColor: "{colors.canvas}" textColor: "{colors.muted}" typography: "{typography.body-sm}" padding: 64px

Overview

Bugatti's marketing surface is the most austere interface in luxury automotive: a near-pure black canvas ({colors.canvas} — #000000) holding white uppercase letterspaced display type and full-bleed automotive photography. The system has no accent color, no surface card decoration, no shadows, no gradients, no chrome — only photography, typography, and the brand wordmark. Every other luxury auto site in this category (BMW M, Aston Martin, Lamborghini) uses some form of accent color or signature element; Bugatti uses nothing. The empty space, the photograph, and the precisely-tracked Bugatti Display headline ARE the brand.

The system runs three custom Bugatti typefaces: Bugatti Display (display headlines, the "BUGATTI" wordmark, all caps with wide tracking), Bugatti Text Regular (body paragraphs, a serif text face), and Bugatti Monospace (button labels, navigation, captions, dates — anywhere precision and machined feel matters). The split is deliberate and unbreakable: never use Bugatti Text in a button, never use Bugatti Monospace in a paragraph.

Display sizes use weight 400 (regular) — never bold. Visual emphasis comes from size and tracking, not weight. Letter-spacing on the wordmark is 6px; on display headlines 2-4px; on uppercase labels 2-2.5px. Tight tracking is a brand violation. The wide spacing creates the "engineered precision" feel that no other luxury maker matches.

Key Characteristics:

  • Pure black canvas ({colors.canvas} — #000000) with white type. The system does not have a light mode.
  • Three custom Bugatti typefaces: Display (uppercase headlines + wordmark), Text Regular (body serif), Monospace (buttons, captions, nav).
  • All display headlines are UPPERCASE with wide letter-spacing (2-4px). Body copy stays sentence-case at standard tracking.
  • No accent color. The only non-monochrome color anywhere on the site is {colors.link} (#c3d9f3) — a desaturated ice-blue used on inline anchor links, and even that appears rarely.
  • Buttons are pill-shaped ({rounded.pill}) with transparent background and a 1px white outline. Bugatti is the only luxury-auto brand whose primary CTA is fully transparent.
  • Photography is the only depth element. No drop shadows. No gradients. No card surfaces. Surface cards are {colors.surface-card} (#141414) at most — a barely-different-from-black tone.
  • Section rhythm is generous — {spacing.section} (120px) between major bands, longer than most marketing sites because Bugatti's pages are mostly photography with minimal text density.

Colors

Brand & Accent

  • Primary ({colors.primary} — #ffffff): The single brand color. White type and white CTA outlines on the black canvas.
  • Link ({colors.link} — #c3d9f3): The only non-monochrome color in the system — a desaturated ice-blue used on inline anchor links and rarely on focus states. Bugatti's brand discipline is so tight that this single token is essentially the entire chromatic vocabulary outside black-and-white.

Surface

  • Canvas ({colors.canvas} — #000000): The default page floor across every surface. Pure black.
  • Surface Soft ({colors.surface-soft} — #0d0d0d): A barely-different-from-black tone used for spec table rows and dense data sections.
  • Surface Card ({colors.surface-card} — #141414): Cards (career callout, newsroom article container, occasional content cards). Even card surfaces stay nearly-black — no contrast jump.
  • Surface Elevated ({colors.surface-elevated} — #1f1f1f): One step further from black, used for nested cards on rare dense pages.
  • Hairline ({colors.hairline} — #262626): The 1px divider tone. Visible but quiet. Used on table rows, between body sections, around card outlines.
  • Hairline Strong ({colors.hairline-strong} — #3a3a3a): A heavier divider used on the underside of input fields (input fields have no border — only an underline hairline).

Text

  • Ink / On Dark ({colors.on-dark} — #ffffff): All headline and primary text on dark canvas.
  • Body ({colors.body} — #cccccc): Default running-text color (slightly cooler than pure white). Used in body paragraphs.
  • Body Strong ({colors.body-strong} — #e6e6e6): Emphasized body / lead paragraph.
  • Muted ({colors.muted} — #999999): Footer links, dates, captions, secondary metadata. Dembrandt's frequency analysis confirms this as palette-2 (count 6, medium confidence).
  • Muted Soft ({colors.muted-soft} — #666666): A second-tier muted for very-secondary text (legal disclaimer, copyright line).

Semantic

  • Warning ({colors.warning} — #d4a017): Reserved for technical-warning callouts (specifications, recall notices). Almost never appears on marketing surfaces.
  • Success ({colors.success} — #5fa657): Order confirmation states (rare on marketing pages).

Typography

Font Family

The system runs three custom Bugatti typefaces as a rigid trinity:

  1. Bugatti Display — All display headlines (h1, h2, h3), the "BUGATTI" wordmark, model name plates. Uppercase, wide-tracked. The default for any visual emphasis.
  2. Bugatti Text Regular — A serif text face used exclusively for running body copy, lead paragraphs, model descriptions. Standard sentence-case, no letter-spacing.
  3. Bugatti Monospace — Button labels, navigation, captions, dates, monospace-precision contexts. Always uppercase with 2-2.5px tracking.

The split is functional and absolute. Bugatti Display in a button breaks the "machined precision" voice; Bugatti Monospace in a paragraph breaks the "engineered elegance" voice; Bugatti Text in a button is unthinkable.

The fallback stack walks -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif for Bugatti Display, Garamond, "Times New Roman", serif for Bugatti Text Regular, and ui-monospace, "SF Mono", "Cascadia Mono", monospace for Bugatti Monospace.

Hierarchy

TokenSizeWeightLine HeightLetter SpacingUse
{typography.display-xl}64px4001.14pxHero h1 ("THE BUGATTI F.K.P. HOMMAGE", "TOURBILLON") — Bugatti Display, uppercase, wide-tracked
{typography.display-lg}48px4001.153pxSection heads — Bugatti Display, uppercase
{typography.display-md}32px4001.22pxSub-section heads, model names — Bugatti Display
{typography.display-sm}24px4001.31.5pxCard titles — Bugatti Display
{typography.wordmark}14px4001.06pxThe "BUGATTI" brand wordmark in the top nav — Bugatti Display, the widest tracking in the system
{typography.title-md}20px4001.31pxCareer listing titles, intro paragraphs — Bugatti Display
{typography.title-sm}16px4001.31.5pxMid-tier headlines, callout cards
{typography.caption-uppercase}11px4001.42pxPhoto captions, metadata, "EXPLORE OUR OPPORTUNITIES" — Bugatti Monospace, uppercase
{typography.body-md}16px4001.50Default body — Bugatti Text Regular (a serif face), sentence case, no tracking
{typography.body-sm}14px4001.50Footer body, fine-print legal — Bugatti Text Regular
{typography.button}14px4001.02.5pxAll button labels — Bugatti Monospace, uppercase, 2.5px tracking
{typography.nav-link}12px4001.42pxTop-nav menu items ("MENU", "STORE") — Bugatti Monospace

Principles

The system NEVER uses bold weight. Every Bugatti typeface is set at weight 400 (regular). Visual emphasis comes from:

  1. Size — 64px hero vs 16px body is a 4× hierarchy
  2. Letter-spacing — 6px wordmark vs 0px body
  3. Case — Uppercase display vs sentence-case body
  4. Family contrast — Display vs Text Regular vs Monospace

Going to weight 700 anywhere would break the "modest engineering" feel and make Bugatti read like a generic luxury template.

The serif Bugatti Text Regular sets the brand apart from the all-sans luxury crowd (BMW, Aston Martin, Lamborghini all use sans-serif body type). Bugatti's serif body voice signals literary, considered, slow-reading prose — which is the brand's editorial philosophy.

Note on Font Substitutes

If Bugatti Display, Bugatti Text Regular, and Bugatti Monospace are unavailable, the closest open-source substitutes are:

  • Bugatti DisplaySaira Condensed (variable, weight 400) at +0.05em letter-spacing
  • Bugatti Text RegularCormorant Garamond (regular) or EB Garamond
  • Bugatti MonospaceJetBrains Mono or IBM Plex Mono (regular weight)

The substitution preserves the three-family split, which is more important than exact typeface match.

Layout

Spacing System

  • Base unit: 4px.
  • Tokens: {spacing.xxs} 4px · {spacing.xs} 8px · {spacing.sm} 12px · {spacing.md} 16px · {spacing.lg} 24px · {spacing.xl} 40px · {spacing.xxl} 64px · {spacing.section} 120px.
  • Section padding: {spacing.section} (120px) — longer than most marketing sites because Bugatti's bands are mostly photography with minimal text. The empty space frames the cars.
  • Card internal padding: {spacing.lg} (24px) for newsroom and content cards; {spacing.md} (16px) for the career callout card; {spacing.xxl} (64px) inside hero photo bands.
  • Gutters: {spacing.xl} (40px) between cards in 2-up grids — wider than typical because Bugatti's grids are sparse.

Grid & Container

  • Max content width: ~1280px centered. Hero photo bands bleed full-width with no max.
  • Editorial body: Single 12-column grid; photo bands are full-bleed.
  • Newsroom layout: 2-up article grid at desktop, 1-up at tablet+mobile.
  • Career listings: Single column with 80px row spacing.

Whitespace Philosophy

Bugatti uses whitespace more aggressively than any luxury-auto competitor. The homepage hero is mostly photography + huge whitespace + a single sentence + a single button. The empty black space below the photograph is intentional — it lets the car breathe. Compressing the whitespace to "fit more content" breaks the brand's fundamental contract: that less is more.

Elevation & Depth

LevelTreatmentUse
FlatNo shadow, no borderBody, top nav, footer, photo bands
Soft hairline1px {colors.hairline} borderSection dividers, table rows
Card surface{colors.surface-card} background — no shadowCareer callout, newsroom article container
Photographic depthFull-bleed photography with edge-to-edge cropHero bands, model showcases — depth via subject + lens, not chrome

The system uses no shadows, no glassmorphism, no gradients. Depth comes entirely from photography (lighting, lens, subject framing) and from the contrast between black canvas and minimally-elevated {colors.surface-card}.

Decorative Depth

  • None. Bugatti is the only luxury-auto brand without a single decorative element. There is no stripe, no badge, no heritage emblem on the marketing site outside the wordmark itself.

Shapes

Border Radius Scale

TokenValueUse
{rounded.none}0pxAll cards, photo containers, inputs, spec cells — the dominant radius
{rounded.pill}9999pxAll buttons (the only rounded element in the system)
{rounded.full}9999px / 50%Circular icon buttons, avatar surfaces

The radius hierarchy is binary: rectangular for everything except buttons, which are pills. No 4px, no 8px, no 12px in between — those would feel "designed" rather than "engineered."

Photography Geometry

Hero photography fills full-width with no rounding. Photo cards inside grids retain {rounded.none} (0px) corners, edge-to-edge images. Model detail shots use 16:9 or wider cinema-aspect ratios. Newsroom thumbnails use 16:9 with 0px corners. There are no avatars or rounded photo crops anywhere on the marketing site.

Components

Top Navigation

top-nav — A 56px-tall transparent nav bar overlaid on the hero photo at the top of every page. No fill, no border. Carries "MENU" at left, the centered wordmark-display ("BUGATTI" in 14px Bugatti Display with 6px tracking), and "STORE" at right with a small bag icon. All labels in {typography.nav-link} (Bugatti Monospace, 12px, 2px tracking, uppercase).

wordmark-display — The "BUGATTI" wordmark itself. Bugatti Display at 14px, weight 400, 6px letter-spacing. The widest tracking in the system. Centered in the nav bar at every breakpoint.

Buttons

button-primary — The signature primary CTA. Background transparent, text {colors.on-dark} (white), 1px white outline, rounded {rounded.pill} (9999px), padding 14px × 32px, height 44px. Type {typography.button} — Bugatti Monospace, uppercase, 14px, 2.5px tracking. The transparent fill is unique to Bugatti — every other luxury-auto brand uses a filled or outlined-with-text-shift button. Bugatti's transparent pill IS the button.

button-icon — Circular icon buttons (carousel arrows, share, language switcher). 40 × 40px, transparent background, white outline 1px, rounded {rounded.full}. Same outline-only treatment as the primary button.

text-link — Inline body links in {colors.link} (#c3d9f3, the only non-monochrome color in the system). Underlined by default. Type inherits {typography.body-md} (Bugatti Text Regular, serif).

Cards & Containers

hero-photo-band — Full-width black band with full-bleed automotive photography. The h1 in {typography.display-xl} sits center-aligned over the photo near the top, often paired with a small Bugatti Monospace caption ({typography.caption-uppercase}) below the headline and a single {component.button-primary} further down. Vertical padding 96px-200px depending on photo height.

career-callout-card — A small right-aligned card that floats over the hero photo on the homepage with a recruiting prompt ("Are you ready for a new adventure?"). Background {colors.surface-card}, rounded {rounded.none} (0px), padding {spacing.md} (16px), width 320px. Carries a small thumbnail at top, body line, and a {typography.caption-uppercase} link ("EXPLORE OUR OPPORTUNITIES").

model-photo-card — Used in model showcases (Tourbillon page, model lineup grid). Background {colors.canvas} (no card surface — just photo on black), rounded {rounded.none}. Top: 16:9 or 21:9 hero shot of the model. Below: model name in {typography.display-md} (32px Bugatti Display, 2px tracking), short specs line in {typography.caption-uppercase} (11px Bugatti Monospace), a {component.text-link} ("DISCOVER").

newsroom-article-card — Used on the newsroom page (newsroom.bugatti.com). Background {colors.canvas} with hairline border, rounded {rounded.none}, padding {spacing.lg} (24px). Carries a 16:9 thumbnail, a {component.date-pill} ("12. NOVEMBER 2025"), a {typography.title-md} headline, and a body excerpt in {typography.body-md} (Bugatti Text Regular serif).

career-listing-row — Each row of the careers page job listing. Transparent background, padding 24px vertical, hairline divider between rows. Job title in {typography.title-md} (Bugatti Display 20px) at left; location + department in {typography.caption-uppercase} at right; chevron arrow (→) at far right.

spec-cell — Vehicle technical-spec display on model-detail pages (Tourbillon engine specs). Transparent background with hairline dividers between cells (not between cells inside a card). Each spec shows a value in {typography.title-md} at top and a label in {typography.caption-uppercase} below. Padding 24px vertical.

Inputs & Forms

text-input — Standard text input on dark canvas. Background transparent, text {colors.on-dark}, 1px hairline-strong bottom border only (no top, left, right border), padding 12px × 0px, height 44px. Type {typography.body-md} (Bugatti Text Regular). Placeholder in {colors.muted}. Focus thickens the bottom border to white.

Tags & Captions

caption-overlay — Photo-overlay caption (e.g., "HONORING THE OEYRON AND ITS VISIONARY CREATOR"). Centered or left-aligned over photography in {typography.caption-uppercase} (Bugatti Monospace, 11px, 2px tracking, white).

category-tag + date-pill — Both render as transparent inline labels in {typography.caption-uppercase}, color {colors.muted}. No background fill, no border. The "tag" is the type itself.

CTA / Footer

cta-band-photo — A pre-footer "Discover Bugatti" band with full-bleed photography of a Bugatti car at speed and a centered headline in {typography.display-md} + a {component.button-primary} below. Vertical padding 80px. Inherits the editorial gravity of the hero through full-bleed photography.

footer — Black footer that closes every page. Background {colors.canvas}, text {colors.muted}. 4-column link list at desktop covering Bugatti / Models / Heritage / Connect. Vertical padding 64px. Bottom row carries the copyright line in {typography.body-sm} (Bugatti Text Regular). The wordmark sits center-aligned at the very bottom. The footer never inverts.

Do's and Don'ts

Do

  • Anchor every page with full-bleed automotive photography. The cars are the brand voltage; chrome backs off entirely.
  • Keep all display headlines in UPPERCASE Bugatti Display with 2-4px letter-spacing. The wordmark gets 6px.
  • Use Bugatti Display for headlines, Bugatti Text Regular (serif!) for body, Bugatti Monospace for buttons + captions + nav. The trinity is unbreakable.
  • Keep {component.button-primary} transparent with a 1px white outline. The transparent pill IS the brand button.
  • Use weight 400 everywhere. Bold breaks the brand voice — the system has no bold weight role.
  • Use {spacing.section} (120px) between major editorial bands. The whitespace is part of the brand.
  • Reserve {colors.link} (#c3d9f3) for inline anchor links only. It's the system's only non-monochrome color.

Don't

  • Don't introduce any accent color outside {colors.link}. Bugatti's brand discipline is total monochrome + photography. Adding a brand-blue or brand-red breaks the contract.
  • Don't bold any type. The system has no bold weight — every typeface stays at 400.
  • Don't fill primary buttons. Transparent + outline only. A solid white button reads as off-brand.
  • Don't compress whitespace between sections. The 120px rhythm is part of the editorial pacing.
  • Don't use rounded corners outside buttons. Cards, photos, inputs all stay at 0px. Rounded cards read as consumer-tech, not luxury-engineered.
  • Don't tighten letter-spacing on display headlines. 2-4px tracking on Bugatti Display is non-negotiable.
  • Don't use Bugatti Display in a button (use Bugatti Monospace) or Bugatti Monospace in a paragraph (use Bugatti Text Regular). The trinity split is the brand voice.

Responsive Behavior

Breakpoints

NameWidthKey Changes
Mobile< 768pxHamburger nav; hero h1 64→32px; career callout card hides; photo bands stay full-bleed; footer 4 cols → 1
Tablet768–1024pxTop nav stays minimal (MENU + wordmark + STORE); 2-up newsroom grid; career rows full-width
Desktop1024–1440pxFull minimal top-nav; 2-up newsroom grid; spec tables 4-up
Wide> 1440pxSame as desktop with more breathing room; max content 1280px

Touch Targets

  • {component.button-primary} renders at minimum 44 × 44px (matches WCAG AAA).
  • {component.button-icon} is exactly 40 × 40px.
  • {component.text-input} height is 44px.
  • Career listing rows have 24px vertical padding; effective tap area meets 44px+ with surrounding spacing.

Collapsing Strategy

  • Top nav stays minimal at all breakpoints (MENU label + wordmark + STORE label). On mobile the labels hide behind a hamburger but the wordmark stays centered.
  • Hero photography stays full-bleed at every breakpoint. Photo crops adjust — wider crops at desktop, vertical crops on mobile.
  • The career callout card on the homepage hides at < 768px (it's a desktop-only floating element).
  • 2-up newsroom grid collapses to 1-up at < 768px.
  • Spec cells reflow from 4-up to 2-up to 1-up; values stay at the same display size regardless of column count.

Image Behavior

  • Hero photography crops responsively — wider crops at desktop, vertical crops on mobile. Bugatti cars are always shown in motion or at-angle (never flat profiles).
  • Newsroom thumbnails retain 16:9 ratio and 0px corners.

Iteration Guide

  1. Focus on ONE component at a time. Reference its YAML key ({component.hero-photo-band}, {component.career-callout-card}).
  2. New components default to {rounded.none} (0px). Only {component.button-primary} and {component.button-icon} use pill / full radius.
  3. Variants live as separate entries in components:.
  4. Use {token.refs} everywhere — never inline hex.
  5. Never document hover. Default and Active/Pressed states only.
  6. Display headlines stay UPPERCASE Bugatti Display 400 with 2-4px tracking. Body stays sentence-case Bugatti Text Regular (serif). Button labels stay Bugatti Monospace 2.5px tracking. The trinity does not blur.
  7. When in doubt about emphasis: bigger photography before bigger type.

Known Gaps

  • The dembrandt frequency analyzer captured only 3 colors at root level (#000000, #999999, #c3d9f3). The white text (#ffffff) and dark surface tones (#0d0d0d, #141414, #1f1f1f) were inferred from screenshot — Bugatti's pages are so monochrome that the frequency-based analyzer didn't surface body text or surface tones as distinct palette entries.
  • The three Bugatti typefaces (Display, Text Regular, Monospace) are licensed to Bugatti and not available as web fonts publicly. Substitutes are documented in the typography section.
  • Animation and transition timings (photo carousel transitions, hover-reveal of menu, configurator animations) are not in scope.
  • Form validation states beyond the underline-only {component.text-input} are not extracted — error / success states are inferred from general standards, not from the analyzed surfaces.
  • The configurator surface (vehicle build pages with custom paint / interior pickers) was not in the analyzed URL set; its swatch grid, customization controls, and price-summary card are not documented here.
  • The German-language newsroom (newsroom.bugatti.com/de) shares the system with the English Bugatti.com surfaces — no design-system-level differences observed, only language localization.
  • The actual Tourbillon page rendered as a sparse minimal page in the captured screenshot, suggesting either lazy-loaded content or an interactive configurator-style UI that doesn't render fully in static screenshots; engine-spec layout is documented from general luxury-auto patterns informed by the captured spec cell tokens.